BBA (Hons.) in Marketing Management

ABOUT PROGRAMME

BBA (Hons.) in Marketing Management will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization.

You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and digital marketing.

The programme goes beyond the classroom to include real-world, hands-on experiences, where students are encouraged to explore marketing internships and industry opportunities that prepare them for a range of career opportunities in marketing and related fields.

PROGRAMME DETAILS

B.B.A. (Honours) in Marketing Management

Duration: 3 Years

Eligibility: Grade 12/ HSC/A level/O level/IBDP/IBCP or equivalent qualification from any Board/ University.

To Register Yourself, Contact:

8526043333 or 8508 17 3333

admissions.malad@futurevarsity.in

Course Structure


PROGRAMME HIGHLIGHTS

B.B.A (Honours) in Marketing Management

This programme provides a headstart for candidates to develop management skills and a specialisation in Marketing. The course takes a student over the core areas of management including marketing, sales, strategy management etc. and it also covers key areas of finance and economics.

The subjects taught in this programme are well adapted to train students as per the industry requirements. The combination of practical and theoretical knowledge provided in this programme help make the students industry ready.

PROGRAMME CURRICULUM

B.B.A (Honours) in Marketing Management

Semester I

  • Management Concepts
  • Fundamentals of Marketing
  • Research Methodology
  • Human Resource Management
  • Business Economics
  • Communication Skills
  • Functional English
  • Personality Development

Semester II

  • Marketing Mix
  • Digital Marketing I
  • Consumer Behaviour
  • IT in Business Management
  • Introduction to Accounts & Finance
  • Strategic Management
  • Training & Internship
  • Yoga & Ethics

Semester III

  • Advertising & IMC
  • Digital Marketing II
  • Creating Collaterals for Marketing and Branding
  • Brand Management
  • Customer Relationship Management
  • Sales and Distribution Management
  • Internship
  • Soft Skills & Personality Development

Semester IV

  • Creativity and Campaign Planning
  • Services Marketing
  • Retail Management
  • Copywriting
  • Rural Marketing
  • Business Analytics
  • Business Development & Networking
  • Environmental Studies

Semester V

  • Media Planning and Buying
  • Public Relations and Corporate Communications
  • Business Ethics and Laws
  • Internship
  • Events & Experiential Marketing/
  • Digital Business
  • Effective Presentation Skills

Semester VI

  • New Dimensions in Marketing
  • Marketing Research
  • Practical Training/Internship
  • Capstone Project
  • Marketing Automation
  • International Marketing & Business Simulation
  • Human Rights & Indian Constitution

PROGRAMME FACULTY

Sr. No. Name Designation Qualification
1 Mr. Vipul Solanki Coordinator Master of Management Studies (Finance)
2 Ms. Sneha Asar Associate Professor B.A.F, B.Ed, PGCITE, MBA, PET Qualified