Department of Marketing & Management-B.B.A.(Hons)

B.B.A. (Honours) in Marketing Management

ABOUT PROGRAMME

BBA (Hons.) in Marketing Management will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization.

You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and digital marketing.

The programme goes beyond the classroom to include real-world, hands-on experiences, where students are encouraged to explore marketing internships and industry opportunities that prepare them for a range of career opportunities in marketing and related fields.

PROGRAMME DETAILS

B.B.A. (Honours) in Marketing Management

Duration: 3 Years

Eligibility: 10+2 passed in any discipline

To Register Yourself, Contact:

8526043333

admissions.malad@futurevarsity.in

PROGRAMME HIGHLIGHTS

B.B.A (Honours) in Marketing Management

This programme provides a headstart for candidates to develop management skills and a specialisation in Marketing. The course takes a student over the core areas of management including marketing, sales, strategy management etc. and it also covers key areas of finance and economics.

The subjects taught in this programme are well adapted to train students as per the industry requirements. The combination of practical and theoretical knowledge provided in this programme help make the students industry ready.

PROGRAMME CURRICULUM

B.B.A (Honours) in Marketing Management

Semester I

  • Management Concepts
  • Fundamentals of Marketing
  • Research Methodology
  • Human Resource Management (GE)
  • Business Economics (GE)
  • Communication Skills
  • Functional English

Semester II

  • Marketing Mix
  • Digital Marketing I
  • Consumer Behaviour
  • IT in Business Management
  • Introduction to Accounts & Finance (GE)
  • Strategic Management (GE)
  • Training & Internship
  • Yoga & Ethics

Semester III

  • Advertising & IMC
  • Digital Marketing II
  • Creating Collaterals for Marketing & Branding
  • Brand Management
  • Customer Relationship Management
  • Sales and Distribution Management (GE)
  • Internship

Semester IV

  • Creativity and Campaign Planning
  • Services Marketing
  • Retail Management
  • Copywriting
  • Rural Marketing
  • Business Analytics (GE)
  • Business Development & Networking
  • Environmental Studies

Semester V

  • Media Planning and Buying
  • Public Relations and Corporate Communications
  • Business Ethics and Laws
  • Events & Experiential Marketing (DSE)
  • Digital Business (DSE)
  • Internship (DSC)

Semester VI

  • New Dimensions in Marketing
  • Marketing Research
  • Practical Training / Internship
  • Marketing Automation (DSE)
  • International Marketing & Business Simulation (DSE)
  • Capstone Project (DSC)
  • Human Rights & Indian Constitution

PROGRAMME FACULTY

Sr. No. Name Designation Qualification
1 Mr. Vipul Solanki Coordinator Master of Management Studies (Finance)
2 Ms. Sneha Asar Associate Professor B.A.F, B.Ed, PGCITE, MBA, PET Qualified

B.B.A. (Honours) Bachelor of Business Administration

ABOUT PROGRAMME

The Programme is designed to create self-motivated, self-driven, energetic and creative thinking graduates to take on various roles in business organisations.

The program imparts students with contemporary skill sets such as analytical, decision making, technical, interpersonal skills and is meant for students who desire to build their professional competence with higher knowledge and develop a holistic personality.

BBA programme is anchored in market-relevant subjects to sharpen your acumen as a leader to transform businesses.

With learning that is interactive and project-based, and strong industry connections that provide students with opportunities to learn about real world business issues, we provide an undergraduate experience that builds your confidence and helps you stay abreast of what's current in the business world.

PROGRAMME DETAILS

B.B.A. (Honours) Bachelor of Business Administration

Duration: 3 Years

Eligibility: 10+2 passed in any discipline

To Register Yourself, Contact:

8526043333

admissions.malad@futurevarsity.in

PROGRAMME HIGHLIGHTS

B.B.A. (Honours) Bachelor of Business Administration

This programme offers a sound understanding and training in management and leadership skills required for managerial roles and entrepreneurship. It will provide students with conceptual, theoretical and practical knowledge in various aspects of business like finance, economics, operations, marketing, etc. During the programme, students will get an understanding of the business environment and learn the modern tools and techniques of business management through classroom sessions, assignments, industry engagements and project work.

By undergoing this programme, students develop critical, analytical thinking and problem-solving abilities for a smooth transition from academic to real-life work environment. Opportunities are provided for the students to do internship in business organisations and develop leadership skills.

PROGRAMME CURRICULUM

B.B.A. (Honours) Bachelor of Business Administration

Semester I

  • Financial Accounting
  • Micro Economics
  • Principles of Management
  • World Cultures
  • India Socio Political Economics Systems & Current Affairs (GE)
  • Business Communication & Digital Literacy

Semester II

  • Cost Accounting
  • Macro Economics
  • Principles of Marketing
  • Human Resource Management
  • Quantitative Techniques (GE)
  • Environmental Management & Corporate Social Responsibility
  • Yoga & Ethics

Semester III

  • Financial Statement Analysis
  • Direct Tax & Indirect Tax
  • Digital Marketing
  • Research Methodology & Consumer Behaviour
  • Decision Science (GE)
  • Practical Training/ Internship (DSC)

Semester IV

  • Financial Management I
  • Management Accounting
  • Business Law
  • Integrated Marketing Communications
  • Entrepreneurship & Social Sensitivity Skills
  • Business Ethics & Corporate Governance (GE)
  • Environmental Studies & Community Project

Semester V

  • Financial Management II
  • Banking & Insurance
  • Business Analytics (GE)
  • Field Study Project (DSC)
  • Elective A (DSE)
    • Investment Analysis & Portfolio Management
    • Financial Markets & Institutions
  • Elective B (DSE)
    • Sales & Distribution Management
    • Advanced Digital Marketing

Semester VI

  • Strategic Management
  • International Business & EXIM
  • Operations Research & Management
  • Capstone Project (DSC)
  • Elective A (DSE)
    • Forex & Risk Management in Derivatives
    • Wealth Management & Financial Planning
    • Business Simulations & Financial Modeling
  • Elective B (DSE)
    • Rural Marketing
    • Retail Management
    • International Marketing & Business Simulations

PROGRAMME FACULTY

Programme Coordinator Qualification Core Faculty Qualification Designation
Business Administration Vipul Solanki Master of Management Studies (Finance) Sneha Asar B.A.F, B.Ed, PGCITE, MBA, PET Qualified Associate Professor

GALLERY