Marketing Policies as Enablers to a Healthy Hospitality Industry
Author: Dr. Preeti Tripathi
Abstract:
Hotels play a crucial role in the hospitality industry, serving as the cornerstone of travel and tourism worldwide. They provide accommodations, dining, and a variety of other services to travelers, ranging from business professionals and leisure tourists to long-term residents and event attendees. The concept of a hotel, as we know it today, has evolved significantly from its early origins, with modern hotels offering a broad spectrum of experiences tailored to meet the diverse needs and preferences of guests. The main purpose of this research is to compare best brands of hotels for understanding market positioning, customer preferences, and competitive advantages. As per the researcher this study will enable the customers or the stake holders of this industry to analyse the differences which occur in this industry. Like new trends, exceptional services to customers, improve their performance and effectively target the audience and create customer loyalty.
Keywords: Hospitality Industry- Hotel, Brand Comparison, Hyatt, Taj, J W Marriot